Heat Level: 
Medium: These tips require some experience.
Bottom Line: These blog topic ideas can help you turn your existing knowledge into amazing content to keep your real estate website's blog fresh and relevant.
Do This: Use these topic areas as inspiration, then get writing!
Your blog should have SEO value, but also be interesting and helpful to your readers.We’ve talked before about the benefits of having a blog on your real estate site (did you miss that? Check it out here, then come back!). But usually the next question we get is “ok, but what would I even write about?”
It’s a fair question. Staring at a blank document can be intimidating, and in your already busy schedule who wants to spend time coming up with ideas for a blog post? Luckily, as a real estate pro, there are TONS of ways for you to use your existing knowledge base to create useful and fun blog content in no time!
Check out our top eight blog areas (with specific prompt ideas in each category) then get writing!
This is an easy one. Different clients need different things, so write posts accordingly. Write for first-time buyers, first-time sellers, tips for buying and selling to accommodate a growing family, tips for buying and selling to retire, tips for investing in properties...you get the idea!
Think about the best-looking home you ever walked into. Now think about the worst. What do you tell those potential clients? You know what makes a home look perfect and polished to sell...and what makes it sit on the market for ages. So write about it! Do a blog on tips for staging a home, design trends to avoid, the best interior colors that will inspire buyers, and so on.
Your readers are on your site because they’re interested in homeownership. So not all of your content has to deal with buying and selling - write about things that will help homeowners! Write a blog at the start of each season with easy tips for preparing and maintaining your house. Come up with a list of tips to save on utilities. Write about the yearly maintenance projects that everyone should do...but always forget about!
Buying a home, and moving in general, is expensive. So your readers will love tips for DIY projects that can make their house a home without breaking the bank. Write about projects that that will boost your curb appeal, easy DIYs you can do in 30 minutes, or weekend projects.
As a real estate pro, you’re invested and connected to your community. So use your blog to highlight that connection! Talk about your favorite local establishments. Where’s the best cup of coffee in town? Top breakfast joint? Awesome brewery? And don’t forget to highlight events in the area. These are great blogs because they won’t take you long to write while providing a lot of useful information.
Homebuyers and sellers are making a major financial commitment, and that can be extremely intimidating. So write on financial topics that might help them out. Write about ips for calculating what you can actually afford to buy, saving tricks to help save for a down payment, insights into buying a house with student loans, and more!
Of all of the categories we’ve talked about, this is one we’ll admit is a little more complex. Writing about the industry, particularly market trends, may require a little more research. BUT this is also really useful information for your potential clients. Consider doing a monthly or quarterly market spotlight. Write about the benefits of buying in the winter rather than the spring when everyone else is looking. Use your insider info to create useful blog content.
Finally, it’s your blog and your website, so be sure to add in some of your personal flair! Potential clients want to know about you as a person when deciding if they want to work with you. So use your blog to showcase your personality, interests, and anything else that shows what makes you different from other agents.
Think you can’t bring too much of your personal flair to your business? Check out this amazing example of a completely unique real estate brand called the Nerdy Girls in Tampa, Florida.
You have knowledge to share...that’s why your clients work with you! So turn that knowledge into blog content to help your grow your business. Use this list as a starting point, and see how far your creativity can take you!
Working with ListingManager allows Jess to explore an alternate reality where she could one day own a house instead of renting. When she’s not focused on her daily to-do lists, Jess enjoys HBO binges, gourmet lattes, and playing with her dog. How did you like this article?
Too hot! I need something easier..
Just right! Give me more of this level.
Too easy! I need more of a challenge.