Heat Level: 
Mild: These tips are beginner-friendly.
Bottom Line: Staring at a blank email, not sure what to say? Falling behind on your follow-up emails? Email has become the basic medium of business communication. But sometimes it feels mundane or tedious. There has to be a better way!
Do This: Use these templates to make your email process easier. You'll be able to stay in touch with leads, foster your relationship with partners, and build your online reputation with reviews.
So many emails, so little time. With the death of phone-call culture, email has become the primary method of communication for many industries. Writing each email from scratch can be time consuming.
In digital marketing, we're all about making things quicker and more efficient. Starting with a series of templates can take the tediousness out of your email messaging and follow-ups. Bonus points if you use a CRM that can automatically send these emails for you!
Always take the extra second to personalize and customize the email. But using these templates should dramatically increase your efficiency.
Hi [NAME], thank you for getting in touch! I'd love to work with you to find the perfect home. I would like to have a discussion about your goals so I can make sure I'm providing the best service possible. When would be the best time to have a call or meet? Please provide a few options and I'll let you know what I can accommodate. I look forward to working with you!
Hi [NAME], thank you for getting in touch! I have extensive experience in your area and am excited to get your home sold. You're in a great location, and I can't wait to show you the numbers I've drawn up for your property. When would be the best time to have a call or meet? Please provide a few options and I'll let you know what I can accommodate. I look forward to working with you!
Hi [NAME], I hope you've had a chance to view some listings in your area. You might be hearing that it's a seller's market, but your success really comes down to having an agent who will advocate for you. I wanted to share a few stories so you get a sense of my skills and experience. [INSERT SHORT TESTIMONIAL QUOTES] I would love the opportunity to provide you that same type of service. Having the right agent on your side is the biggest advantage you can give yourself!
Hi [NAME], I hope you've had a chance to review the current market in your neighborhood. The market is really busy right now, but your success really comes down to having an agent who will advocate for you. I wanted to share a few stories so you get a sense of my skills and experience. [INSERT SHORT TESTIMONIAL QUOTES] I would love the opportunity to provide you that same type of service. Having the right agent on your side is the biggest advantage you can give yourself!
Hi [NAME], thanks again for reaching out to me. Your home journey is a big decision, and there's a lot to think about. I'm happy to meet, call or answer any questions when you're ready to take the next step. If there's anything I can do to help you with your decision, don't hesitate to ask.
Hi [NAME], here is the contact information for the [SERVICE PROVIDER] I like to recommend. I have worked with them many times and can speak highly of their work. However, I encourage you to talk to a couple of providers so you know you are making the right choice. As always, you are more than welcome to send any questions my way.
Hi [NAME], thank you for your interest in [PROPERTY ADDRESS]. I've attached more information about the property. Please let me know if there is any additional information I can provide or if you'd like to schedule a tour. In case you hadn't noticed, I wanted to point out that this property has [ATTRACTIVE SELLING POINT]. Do you have any questions or concerns about this property? Please let me know, as I'd appreciate your feedback.
Hi [NAME], happy anniversary on the purchase of your home! I'd love to hear an update on how you are settling in. I truly hope your first year has been memorable and enjoyable. Although I wouldn't expect you to need my services any time soon, I would be honored to have you pass my info along to anyone you know who may be in need of a Realtor. Real estate is strongly based on relationships, and I hope I have earned the opportunity to be a resource to your friends and family.
Hi [NAME], it's [YOUR NAME] from [AGENCY]. I hope you and your family are doing well! It's been a while since I worked with you on [PROPERTY ADDRESS] so I just wanted to check in and see if things are going well. I'm also happy to provide recommendations for any home services you may be in need of. I've worked with a lot of contractors, landscapers, decorators, etc. and can recommend someone who is reputable.
Also, if you or anyone you know is considering buying or selling, I'd be honored to provide a free home valuation or market report. I welcome the opportunity to help you or your friends/family achieve their real estate goals. If you ever have any home-related or real estate questions, don't hesitate to get in touch.
Hi [NAME], thank you very much for referring [NAME] to me. I will be sure to provide the VIP service they deserve. I appreciate that you thought of me and look forward to helping them achieve their goals. Hope all is well with you!
Hi [NAME], just wanted to thank you again for choosing our company. I enjoyed working with you and hope you are happy with the service. I’d like to ask you for a favor: Will you take a few minutes and write a review of your experience with me?
Here is the link to leave a Google review: [LINK]
Thank you, [NAME]. I appreciate you taking the time to give me feedback, and I look forward to reading your remarks. Please let me know if you have any issues or questions.
Stash these templates away and use them to make your email process easier and faster. Customize and build on them as you figure out what works. Develop your own templates for situations you encounter often. Just make sure any email you write is short, clear, and well-formatted. If you use a CRM like Zoho or Salesforce, you can even set up automation rules so that these emails go out automatically when certain triggers are activated. See? Email is a beautiful thing!
Kate's current work with ListingManager bridges the gap between her advertising agency experience and a lifelong passion for HGTV. When she's not skimming the web for new marketing stats, Kate enjoys cooking, crossfit, and dance classes.How did you like this article?
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