The Hot Sheet Archive

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You're viewing articles that require a bit of experience and know-how. They may be slightly more advanced or involved.

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3...2...1..and We're Live: Facebook and Instagram Live Tips for Real Estate Professionals 

Going live on Facebook or Instagram can be nerve-wracking, but it doesn’t have to be. With the right preparation, you can showcase listings in a whole new way, earn real engagement while getting to know your audience, and increase your chances of getting leads. Read More

2021's Whirlwind of Changes for Real Estate Marketing

Clubhouse. Parler. Reddit. Oh my! 2021 is off to a breakneck start. We took a minute to round up all of the wildness and give you the need-to-know breakdown of digital marketing news and updates so far this year.Read More

How to Make a Landing Page (With Examples)  

Having an effective landing page to direct users to is crucial if you want to convert leads. Think of it as the golden ticket to get people to your real estate website and complete an action, whether that’s filling out a contact form or watching a video. Read More

How to Get More Listings and Leads (for Real Estate Pros)

A healthy stream of new leads is the secret to keeping any business funnel running smoothly. But with a tricky winter lurking around the corner, your pool of leads might freeze up. Here are a few options to keep your stream of leads flowing. Read More

Reel Talk: How Realtors Should Use Instagram's Newest Feature

On August 5, Instagram released Reels, its answer to the growing popularity of Tiktok. Reels invites you to record and edit 15-second multi-clip videos with audio, effects, and new creative tools.Read More

How to Take Your Listing Photos to the Next Level

A picture is worth a thousand words. Are your listing photos saying the right things? Sub-par photos can make a listing look small, dingy, or uninspiring. But with the right techniques, you can make your listing look light, airy, and spacious - getting your seller more offers, faster. Read More

Location location location! Geotargeting and Geofencing

Location is everything, even with the ads you're serving. Geofencing and geotargeting are two ways to use location as a trigger for digital ads - but there is a difference between the two.Read More

Update on Special Categories Targeting: what you can no longer do on Facebook

Change is the only constant with Facebook. Luckily, we've outlined the biggest changes impacting real estate marketing, so you don't have to be surprised or frustrated the next time you run an ad.Read More

Gmail Ads for Real Estate: how to get in front of 1.2 billion Gmail users

Gmail Ads are a basic type of display campaign. This is how you can get in front of people who have recently searched for new homes, apartments, and more.Read More

The End of Instagram as We Know It? 5 Major Trends Realtors Should Know About

For better or worse, Instagram is changing in big ways. These are the trends worth watching for the rest of 2019 - and what it means for Real Estate Agents.Read More

Grow This Way: Email List Building Dos and Don’ts

Following email marketing best-practices when growing your subscriber list protects your brand’s online reputation.Read More

8 Topic Areas to Inspire Your Real Estate Blog

These blog topic ideas can help you turn your existing knowledge into amazing content to keep your real estate website's blog fresh and relevant.Read More