The Hot Sheet Archive

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3...2...1..and We're Live: Facebook and Instagram Live Tips for Real Estate Professionals

Going live on Facebook or Instagram can be nerve-wracking, but it doesn’t have to be. With the right preparation, you can showcase listings in a whole new way, earn real engagement while getting to know your audience, and increase your chances of getting leads. Read More

Predictions for Real Estate Marketing in 2021

Goodbye and good riddance to 2020. This year will be permanently etched into our memories and our digital marketing efforts.Read More

Real Estate Marketing 2020: Greatest Hits

What can be said about 2020? We'll keep our comments to ourselves, but we do want to summarize the most-read articles of the year. These are topics that other real estate pros found to be the most helpful, insightful, and inspiring to keep their digital marketing fired up.Do This: Peruse this list of the hottest topics of the year. What did you miss? What can you squeeze in before the end of the year? What do you want to try in 2021?Read More

Rev-Up Your Social Media in 2021 with These Content Ideas

Having a social media strategy is the best way to increase engagement on your posts. Keeping up with social trends, engaging with users on posts, and monitoring your stats are all great ways to boost your real estate brand’s visibility. But one factor that can’t be overlooked is regularly posting quality content.Read More

Instagram Ads for Real Estate Agents

Instagram ads might seem intimidating or complex. But if you're already running ads on Facebook, it's super simple to make the leap into running ads on Instagram.Read More

Bigger Net, More Fish: How Facebook's Special Ad Category Restrictions Can Work In Your Favor

Facebook's "special ad category" restrictions on housing ads have been in play for almost a year. Many agents are wondering how the new rules will impact their lead quality and quantity.Read More

Track it Like it's Hot: How to Track Your Social Media Performance

Get the most out of your social media by tracking these important metrics. Knowing what they mean and regularly monitoring them can help you improve your performance!Read More

Update on Special Ad Categories and Facebook Ad Library

Last year's "special ad category" update was a game-changer for Facebook Ads. Now, Facebook's Ad Library lets you peek at all of the housing ads on the platform. It'll give you a sense of how other Realtors are using the platform in the wake of these changes.Read More

Our Real Estate Marketing Predictions for 2020

Technology advances faster and faster every year. Here's what you need to stay ahead of the curve in the new year.Read More

The Unwritten Rules of Social Media: Shadowbanning, Bots, and Other Things No One Told You

Social media isn’t a quick fix - it’s a long game. What might seem like a good idea or a clever hack to grow faster can seriously hurt your accounts in the long run.Read More

Update on Special Categories Targeting: what you can no longer do on Facebook

Change is the only constant with Facebook. Luckily, we've outlined the biggest changes impacting real estate marketing, so you don't have to be surprised or frustrated the next time you run an ad.Read More

The End of Instagram as We Know It? 5 Major Trends Realtors Should Know About

For better or worse, Instagram is changing in big ways. These are the trends worth watching for the rest of 2019 - and what it means for Real Estate Agents.Read More