The Hot Sheet Archive

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Confused About The New Google Analytics Update? Read This.

Google recently rolled out its update to Google Analytics, the new default property type known as Google Analytics 4 (GA4). This is the first major update to Analytics since 2013 and with so many new features and ways to analyze data, there’s a lot to cover.Do This: Don't be intimidated. Get to know GA4 so you can start to experiment with your own properties in your Analytics account and reap the benefits of this new data interface for your real estate business. Read More

Real Estate Marketing 2020: Greatest Hits

What can be said about 2020? We'll keep our comments to ourselves, but we do want to summarize the most-read articles of the year. These are topics that other real estate pros found to be the most helpful, insightful, and inspiring to keep their digital marketing fired up.Do This: Peruse this list of the hottest topics of the year. What did you miss? What can you squeeze in before the end of the year? What do you want to try in 2021?Read More

How to Make a Landing Page (With Examples)  

Having an effective landing page to direct users to is crucial if you want to convert leads. Think of it as the golden ticket to get people to your real estate website and complete an action, whether that’s filling out a contact form or watching a video. Read More

ADA Turns 30 - What Does It Mean For Websites and Digital Marketing?

As the American Disability Act celebrates its 30th year, its digital applications are becoming more important than ever. So many parts of our lives need to be done online, especially nowadays. So it's important to make sure everyone has equal access to the online world.Read More

Why Are You Receiving So Much Spam? How to Stop It

How annoyed do you get when you receive a new lead from your website... only to see that it's spam? While most spam sent to you from your website's contact form is harmless, it can be an obnoxious waste of time. Worse, it can be a sign of scammers trying to exploit weaknesses in your site.Read More

Buy or Build? Your Website, That Is!  

With so many DIY website builders like Wix and Squarespace, you may be wondering if designing your own website is worth the time and energy. Of course, there are also companies that will custom-build a site for you, or sell you an out-of-the-box IDX site. So many options, so little time to think about it all, right?Read More

Our Real Estate Marketing Predictions for 2020

Technology advances faster and faster every year. Here's what you need to stay ahead of the curve in the new year.Read More

The Verdict's In: It's Time to Get Serious about Accessibility

The recent court decision in Domino’s Pizza’s case means it’s time to get serious about your site’s accessibility. Making sure your site follows accessibility best practices protects your businesses from lawsuits down the line.Read More

8 Topic Areas to Inspire Your Real Estate Blog

These blog topic ideas can help you turn your existing knowledge into amazing content to keep your real estate website's blog fresh and relevant.Read More

Why Smart Real Estate Pros Use Blogging to Build Their Digital Marketing Plan

Blogging provides a strong foundation for all of your other marketing efforts and has a huge impact on your site’s discoverability.Read More

Stay an a11y: Tips for Keeping Your Real Estate Website Accessible

It’s smart to make sure that your website is accessible to avoid future liability, and to take extra care with all new content to keep it accessible.Read More

Be an a11y: What Real Estate Pros Need to Know about Web Accessibility

If you have a website, you need to be aware of web accessibility requirements; not only is it just the right thing to do, but it could save you from potential legal trouble down the line.Read More