How to Get the Most Out of Those Free Google Ads Credits

If you haven't heard yet, Google will soon be giving away free credits to qualifying businesses with active Ads accounts in the US. This is a great opportunity to rev up your ROI if you’ve seen a slump in traffic or if you don’t have a strong organic presence. Even if you aren’t a PPC campaign guru, now’s the perfect time to level up with digital ads because who doesn’t like free stuff? 

This guide will show you how to create powerful search campaigns so you can get the most out of those free ad credits. 

Where to Find Google Ad Credits

Once Google adds credits to your account, you can find them by logging in and selecting the tools icon at the top of the page. Then select “Promotions” under “Billing”. Each customer will receive one credit up to a maximum amount equal to $1,000 USD. Yes, you read that correctly. 

Tips and Ideas for High-Converting Search Campaigns

Use your free ad credits and experiment to see which campaign tactics perform best for your business. 

Write Good Copy

This may seem like a no brainer, but making sure your ad’s copy is effective and straight-to-the-point is so important. Focusing on the user’s end goal is a great way to help your ad stand out. This means your ad should clearly address how your service or product will solve their problem. 

So instead of saying “Want to Sell Your Pittsburgh Home Fast?” try “Sell Your Pittsburgh Home in 90 Days.” Don’t waste time stating the obvious, tell users exactly how your real estate business can help them with great copy.

Take Advantage of Google’s Countdown Function

How many times have you heard the following expression in an ad: “but hurry, this offer won’t last long!” It may sound cheesy, but this method of advertising is super effective.

Why? Because it plays into the human psychology phenomenon known as loss aversion. In other words, people don’t want to miss out on something great. Google Ads lets you use this method in search campaigns by allowing you to add a countdown widget to your headline. This tactic can be quite effective for increasing click-through rates and conversions.You can add a countdown timer to your ad by simply adding a snippet inside your headline description. Learn more about how to highlight your ad with Google’s Countdown function. 

Quantify Your Ads and Keep them Current

Let’s say you’re in the mood for ice cream. You have the option to visit one shop that claims to have “several delicious flavors.” You have the option to visit another shop that has “over 30 homemade flavors.” Which one sounds more appealing? 

Don’t be vague with your ads. Find a way to quantify them so they stand out on search result pages. There’s no better way to show a prospective customer how great your business is than highlighting how many customers you’ve served, dollars you’ve saved, or years you’ve been in business. 

You can take this method up a notch by stating your stats within the last month or year. For example, you could highlight your client base by writing a headline like “Helping 75 Clients Find Their Pittsburgh Home During June.”

Make the Customer the Subject

We all have a habit of talking about ourselves, including in our ads. Unfortunately too many ads aren’t effective because they fail to make the customer the star of the show. Constantly using phrases like “We service” or “Our team of experts” doesn’t address the customer and their needs.

So instead of “We Help Pittsburgh Clients Find Homes” say “Get Help Finding Your Perfect Pittsburgh Home Today.”

Go Local

Making your ads hyperlocal can help you snag more leads. Make sure to use relative local keywords in your copy not just for SEO purposes, but to assure customers that help is right around the corner when they need it. 

Another pro tip: ditch adding your phone number from the headline and body of your ad. This only takes up precious ad space and research shows that most people don’t call a company from a search result. Save your CTA for when the customer has reached an optimal point within your marketing funnel where they’re more likely to take action like on a landing page.

Do, however, add a call extension to your ad. It won’t take away from your character count for the headline or body of the ad, it will track the number of calls you get from the ad, and it helps improve your ads’ overall visibility.

Bottom Line

Now is the time to think about getting digitally savvy with your real estate ads. Google’s free ad credits can bolster your online presence and help you determine which search campaign tactics work well for your sales pipeline. Not sure where to start or have a question about Google Ads? Get in touch with us.