Bottom Line: 2019 was a wild year for online real estate marketing. Facebook scandals. New ad technologies. Lawsuits. Oh my!
Do This: In case you were snoozing - or just too busy to keep up with the craziness - we put together a summary of the most important real estate marketing news of the year. Consider these our top hits. Here's your chance to brush up on the biggest need-to-know information of 2019 so that you can start 2020 as the smartest Realtor in your market.
Bottom Line: Use saved, custom, and lookalike audiences to increase the chances of getting your Facebook ads in front of motivated leads.
Do This: Define your Facebook targeting using:
Read the full article here.
Bottom Line: Agents and brokers need a content calendar to make social media stress-free (and ensure you're not wasting time and energy).
Do This: Use this plan to build your own calendar and stay on track with your social media goals.
Read the full article here.
Bottom Line: A listing in Pittsburgh has been getting attention on social media and in local news... because of a lawn-mowing dinosaur.
Do This: Take a look at the key takeaways from what made this campaign successful. While you don't have to do something so Jurassic - sorry, I meant drastic - you can apply these lessons to your own real estate marketing.
Read the full article here.
Bottom Line: To prevent abuse of their targeting tools, Facebook will change the way real estate pros can target ads.
Do This: Get yourself ready for a marketing mindset shift as Facebook rolls out a new real estate marketing interface.
Read the full article here.
Bottom Line: We saw the first evidence of changes to the Facebook Ads platform for housing ads today.
Do This: Educate yourself so you're not blindsided the next time you want to run ads!
Read the full article here.
Kate's current work with ListingManager bridges the gap between her advertising agency experience and a lifelong passion for HGTV. When she's not skimming the web for new marketing stats, Kate enjoys cooking, crossfit, and dance classes.How did you like this article?
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