The Hot Sheet Archive

Tips for Marketing your Real Estate Agency on Alignable

Alignable is an online networking platform for small businesses. It's also a prime place for realtors and brokers to expand their reach, show their expertise, and even generate business.Read More

Reel Talk: How Realtors Should Use Instagram's Newest Feature

On August 5, Instagram released Reels, its answer to the growing popularity of Tiktok. Reels invites you to record and edit 15-second multi-clip videos with audio, effects, and new creative tools.Read More

ADA Turns 30 - What Does It Mean For Websites and Digital Marketing?

As the American Disability Act celebrates its 30th year, its digital applications are becoming more important than ever. So many parts of our lives need to be done online, especially nowadays. So it's important to make sure everyone has equal access to the online world.Read More

How to Make Your Listings 3D with Matterport

Virtual showings are becoming the new normal in the real estate industry. But only showing listing photos and walk-through videos can limit your ability to reach interested buyers. Read More

Why Are You Receiving So Much Spam? How to Stop It

How annoyed do you get when you receive a new lead from your website... only to see that it's spam? While most spam sent to you from your website's contact form is harmless, it can be an obnoxious waste of time. Worse, it can be a sign of scammers trying to exploit weaknesses in your site.Read More

Instagram Ads for Real Estate Agents

Instagram ads might seem intimidating or complex. But if you're already running ads on Facebook, it's super simple to make the leap into running ads on Instagram.Read More

How to Get the Most Out of Those Free Google Ads Credits

Google will be giving free Ads credit to qualifying small and medium-sized businesses with active Ads accounts. While they have not specified when they will be released, how much they will give, or who will qualify, you can use these tips to get better results and conversions out of any Google Ads campaign.Read More

Bigger Net, More Fish: How Facebook's Special Ad Category Restrictions Can Work In Your Favor

Facebook's "special ad category" restrictions on housing ads have been in play for almost a year. Many agents are wondering how the new rules will impact their lead quality and quantity.Read More

Tech Talk: Tools for Modern Agents

A builder is only as strong as their tools. Put together a killer toolkit and you'll be unstoppable. These technologies and programs have gotten rave reviews and are worth evaluating to add to your arsenal.Read More

Track it Like it's Hot: How to Track Your Social Media Performance

Get the most out of your social media by tracking these important metrics. Knowing what they mean and regularly monitoring them can help you improve your performance!Read More

Realtors: Google is Giving Away Free Ad Credits to Qualifying Businesses

To help businesses recover from the shutdown, Google is giving businesses credit in their Google Ads accounts.Read More

Update on Special Ad Categories and Facebook Ad Library

Last year's "special ad category" update was a game-changer for Facebook Ads. Now, Facebook's Ad Library lets you peek at all of the housing ads on the platform. It'll give you a sense of how other Realtors are using the platform in the wake of these changes.Read More