The Hot Sheet Archive

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Update on Special Categories Targeting: what you can no longer do on Facebook

Change is the only constant with Facebook. Luckily, we've outlined the biggest changes impacting real estate marketing, so you don't have to be surprised or frustrated the next time you run an ad.Read More

Creative Ways to Market Yourself (that other agents aren't even thinking about) 

Get out of your marketing rut and start generating more leads with these creative marketing ideas.Read More

The Verdict's In: It's Time to Get Serious about Accessibility

The recent court decision in Domino’s Pizza’s case means it’s time to get serious about your site’s accessibility. Making sure your site follows accessibility best practices protects your businesses from lawsuits down the line.Read More

How a Dinosaur is Marketing a House in Pittsburgh

A listing in Pittsburgh has been getting attention on social media and in local news... because of a lawn-mowing dinosaur.Read More

Gmail Ads for Real Estate: how to get in front of 1.2 billion Gmail users

Gmail Ads are a basic type of display campaign. This is how you can get in front of people who have recently searched for new homes, apartments, and more.Read More

Google My Business for Local SEO: A crash course for Realtors

Want to “show up on Google” in your service area? Here’s how to put your Google My Business listing to work to show up higher and more often in local searches for real estate agents or brokerages.Read More

Popular Real Estate Marketing Tools (and which ones we recommend)

Whether you've been in real estate for decades or are just starting out, these tools and software services will make it a million times easier to organize leads, automate marketing, and prevent leads from slipping through the cracks.Read More

The End of Instagram as We Know It? 5 Major Trends Realtors Should Know About

For better or worse, Instagram is changing in big ways. These are the trends worth watching for the rest of 2019 - and what it means for Real Estate Agents.Read More

#Ad #Sponsored: How to Run Instagram Ads for Real Estate

If you’re using Instagram and are already used to Facebook’s Ad Manager, paying for Instagram ads could be a good way to grow your reach.Read More

Grow This Way: Email List Building Dos and Don’ts

Following email marketing best-practices when growing your subscriber list protects your brand’s online reputation.Read More

Email Marketing 101: How to Add Value, Not Noise, to Your Clients’ Inboxes

Email marketing is the best way to directly reach the people you want to work with… but only if you’re sending them valuable content.Read More

8 Topic Areas to Inspire Your Real Estate Blog

These blog topic ideas can help you turn your existing knowledge into amazing content to keep your real estate website's blog fresh and relevant.Read More