The Hot Sheet Archive

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Why Smart Real Estate Pros Use Blogging to Build Their Digital Marketing Plan

Blogging provides a strong foundation for all of your other marketing efforts and has a huge impact on your site’s discoverability.Read More

How to Troubleshoot and Fix Facebook Ads (plus, an insider secret)

If your Facebook ad is not delivering or isn’t running at the speed you’d like to see, here’s how to get to the root of the problem and solve it.Read More

How to Run a Split Test on Facebook

Facebook’s split testing tools teach you which ad variations are more likely to get you leads.Read More

Personal Page versus Business Page? Which Agents Should Use (and why)

Cris S. asked us to explore “the big question: Do I need a personal and a business (real estate) Facebook page? Some say do it all in one and others say...?”Read More

Ads on Yelp, NextDoor or Zillow? What Realtors Should Know

With so many options for real estate marketing, agents need to know where to find the best places to spend their advertising dollars - and where to avoid.Read More

Tools of the Trade: How to Pick the Right Email Marketing Platform for Your Real Estate Company

Your email marketing strategy is only as strong as the platform you’re using, so it’s important to pick the right one to fit your needs.Read More

Tools of the Trade: How Platforms Like Hootsuite Help Keep Your Real Estate Marketing On Track

Social scheduling platforms like Hootsuite allow you to manage your different social media accounts all in one place.Read More

"Special Ad Category": New Facebook Settings for Housing, Credit, Employment

We saw the first evidence of changes to the Facebook Ads platform for housing ads today.Read More

Five-Star Tips for Building Your Real Estate Review Strategy

You can take control of your online reputation by creating a review strategy.Read More

We’re Not Judging, But They Are: Why Online Reviews Matter to Real Estate Pros (Hint: Local SEO)

If you want to build trust with potential clients and grow your business, pay attention to your online reviews. Google certainly will!Read More

Stay an a11y: Tips for Keeping Your Real Estate Website Accessible

It’s smart to make sure that your website is accessible to avoid future liability, and to take extra care with all new content to keep it accessible.Read More

Be an a11y: What Real Estate Pros Need to Know about Web Accessibility

If you have a website, you need to be aware of web accessibility requirements; not only is it just the right thing to do, but it could save you from potential legal trouble down the line.Read More