The Hot Sheet Archive

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Facebook Lawsuit Means Big Changes for Real Estate Ads

To prevent abuse of their targeting tools, Facebook will change the way real estate pros can target ads.Read More

Why Your Website is the Cornerstone of Real Estate Marketing

Unless your business runs solely on referrals, you’re probably doing some sort of marketing. And if you’re marketing, you need to have a functional website.Read More

Social Safety Net: Creating a Social Media Policy for Your Real Estate Company

Creating a social media policy for your company protects you from legal, ethical, and professional conflicts.Read More

Practice Safe Posting: How to Protect Your Business and Clients on Social Media

You don’t need to #deleteFacebook...but you should know more about social media data safety practices to protect yourself, your business, and your clients online.Read More

Bing v. Google Ads: How to Avoid Missing 35% of Searchers

Don’t think of this as an either or situation - Google and Bing ad platforms both have major benefits and combining them can give you the best results for your paid search campaign.Read More

Advanced Organic SEO Strategies for Real Estate (Plus Paid Ads)

Now that you've mastered the basics of SEO, you can move on to these more long-play techniques - but show Google the money and you'll skip the line.Read More

Want to Get on the First Page of Google? SEO Strategies for Real Estate

Showing up “first” requires time, energy, and SEO knowledge - but you've got to start somewhere with these SEO basics.Read More

7 Ways to Get More From Your IDX Site 

If your website consists of an outdated IDX search and a contact page, there are a lot of things you can do to get more return from your site.Read More

Back to Basics: A Quick Guide to IDX

If you work in real estate and want to do any digital marketing, an IDX website will make a world of difference.Read More

Grow This Way: Organic Facebook Strategies for Real Estate Pros

Before you spend money on Facebook, build your page organically through higher engagement and a variety of content.Read More

Post This, Not That! Facebook Posting Tips for Real Estate Pros

Give your followers what they want - and get the leads YOU want - from your Facebook page.Read More

Ready, Set, Post! Facebook Setup Tips for Real Estate Pros

Stop using your personal account and set up a Facebook Business page to reach more potential clients the right way.Read More